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The unicist approach to marketing includes the consideration of context, markets and individuals as a unity to be influenced. The discovery of the ontology (nature) of countries, markets and individual behavior made the development of a unicist marketing methodology possible.

This methodology has added value to all markets but is necessary when dealing with high value, differentiated or innovative products and services.
 
This program is based on the following unicist technologies:

•  Unicist marketing mix
•  Mass media and specialized media
•  Specific segmentation and positioning
•  Unicist sales arguments
•  Unicist sales technique
•  Unicist network building
•  Competitive strategic actions
•  Unicist alliance building actions
•  Unicist brochures' semantics and semiotics
•  Unicist commercial catalysts
•  Sales actions (B2C - B2B - E2E)
•  Unicist innovation management
•  Unicist opportunity management
•  Commercial events
 
 
The Unicist Approach
If you want to learn about the unicist approch we recommend you considering the following alternative.

 
Live Cases
 

Counseling driven learning

The unicist approach to reality based on its nature requires an individual counseling process. Counselors are responsible for backing the foundation building process of the diagnoses developed by participants.
To do so they foster and guide participants in the use of the reflection process applied to real complex problem solutions.

Counseling driven learning includes:

1) A daily activity to guide participant's knowledge acquisition process.
2) A counseling activity (every fortnight) in which participants present the problems they need to solve.
3) Monitoring of the real cases developed by participants during the learning process. It includes the use of the BEES (Blue Eagle X-pert System).

The first activity is teaching driven, the second is learning driven and the third activity provides quality assurance for the applications. These activities are integrated in the “action – thought / reflection – action” process, which is one of the fundamentals of the unicist personalized education.

The program uses the Blue Eagle Expert System's (BEES) marketing modules to validate marketing and sales hypotheses before entering a test market.
The result of the test market is also validated using the BEES until the experiences are predictable and the expected results are achieved.
The feedback delivers soft information related with the qualitative sales proposals. On the other hand, the BEES delivers feedback of the success probability of the marketing approaches tested. This feedback is the alpha-test of the marketing hypothesis that precedes the beta-test which is the real test market.
Counselors mainly guide the feedback process and the validity of new marketing hypotheses.
The application field is agreed between the participant and his/her counselor.
Participants will be exposed to solve marketing problems of their own business or activity. Real marketing and learning are integrated.
Marketing includes commercial diagnoses. Diagnoses include prognostics. Therefore, forecast tools are provided to sustain future scenario building. At the end of the program the participant should have developed a marketing implementation on his/her own business.

 
 
Technologies provided/used

•Specific books on unicist technologies
•Unicist reflection methodology
•Unicist documentation methodology
•Blue Eagle X-pert System
•Unicist complex problem research methodology
Main characteristics

•Personal Diagnosis
•Real-case driven program
•Unicist reflection methodology together with real cases solutions
•Monitoring of the BEES
(Blue Eagle X-pert System)
•Weekly: 1 hour micro-clinic
•Counseling session: once every fortnight
•Permanent off-line counseling
•Duration: 3 months
•Beginning: agreed with the counselor
 
E-book
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"The Unicist Approach
to Business Strategy"

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Contact a Counselor
If you would like us to get in touch with you to prepare a personal program, please:
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