| Counseling driven learning
The unicist approach to reality based on its nature requires an individual counseling process. Counselors are responsible for backing the foundation building process of the diagnoses developed by participants.
To do so they foster and guide participants in the use of the reflection process applied to real complex problem solutions.
Counseling driven learning includes:
1) A daily activity to guide participant's knowledge acquisition process.
2) A counseling activity (every fortnight) in which participants present the problems they need to solve.
3) Monitoring of the real cases developed by participants during the learning process. It includes the use of the BEES (Blue Eagle X-pert System).
The first activity is teaching driven, the second is learning driven and the third activity provides quality assurance for the applications. These activities are integrated in the “action – thought / reflection – action” process, which is one of the fundamentals of the unicist personalized education.
The program uses the Blue Eagle Expert System's (BEES) marketing modules to validate marketing and sales hypotheses before entering a test market.
The result of the test market is also validated using the BEES until the experiences are predictable and the expected results are achieved.
The feedback delivers soft information related with the qualitative sales proposals. On the other hand, the BEES delivers feedback of the success probability of the marketing approaches tested. This feedback is the alpha-test of the marketing hypothesis that precedes the beta-test which is the real test market.
Counselors mainly guide the feedback process and the validity of new marketing hypotheses.
The application field is agreed between the participant and his/her counselor.
Participants will be exposed to solve marketing problems of their own business or activity. Real marketing and learning are integrated.
Marketing includes commercial diagnoses. Diagnoses include prognostics. Therefore, forecast tools are provided to sustain future scenario building. At the end of the program the participant should have developed a marketing implementation on his/her own business. |