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This open program will give you access to what is today the most powerful technology to develop marketing actions using the Unicist Standard which is based on the nature of businesses. It is at the same time a breakthrough and a back to basics. It deals with the nature of buyers’ minds and how the buying process can be influenced. It works integrated with the unicist segmentation model that provides the description of the prospects or clients. You will be able to organize the marketing mix using objects that allow reproducing the model globally or locally and improving it by just changing the objects that need to produce better result. You will be surprised by the diagnoses you can do using this model and how simple their implementations are.

Using unicist object driven technologies you will be able to see business aspects you never saw and to develop solutions that were not possible before. The ontology based technologies are necessary to unveil the nature of problems to develop simple solutions.

This is a self-administrated program developed by The Unicist Corporate University.

It includes:

Unlimited use of an audiovisual (streaming) for three months
Unlimited use of the e-book in the virtual library for three months
The development of an application exercise with feedback
Participation in users' blogs
Helpdesk
Optional monthly live clinics (webconference)
A diploma

Audiovisual

Peter Belohlavek’s lecture on Maximal Strategies in Unicist Marketing Mix opens a new approach to develop market and produce sales. The integration of marketing mix and sales techniques is one of the characteristics of the Unicist Object Driven Approach. But the other relevant characteristic is that each element of the marketing mix is considered as an object. It uses the drivers to produce results, the catalysts to accelerate marketing process and the entropy inhibitors to stabilize results and develop the customer relationship management. This approach, integrated with the unicist segmentation model, will empower your marketing and growth activities.
e-book
In the R&D e-book you will find a synthesis to approach Unicist Marketing Mix technologies.


Content
Market structures
The Natural Structure of  Marketing Mix
Developing markets
Different markets require different marketing mixes
The Nature of Distribution
Types of Distributors   
Taxonomy to assemble a distribution network
The Nature of Advertising
Advertising as a means to arouse interest
Product
Prospect’s participation
Impact as an advertising driver
The conscious impact  
Subliminal impact
The Nature of Promotion
Bystanding Activity
Referential Activity
Belonging Activity
Experiential Activity    
Ontology of the promotion in action
Promotion Taxonomy  
The Nature of the Link
Taxonomy of the link management
The Nature of Price
Price Elasticity of Demand
Special Sales’ Buyer
Worthiness Buyer
Affordability Buyer
Economical Buyer
Taxonomy of the price management    
The Nature of the Product (use value)
Ontology of the Use Value
Taxonomy of the Use Value
The Unicist Approach
Cost
USD 300.-


 





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