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This open program will give you access to what is today the most powerful technology to develop marketing actions using the Unicist Standard which is based on the nature of businesses. It is at the same time a breakthrough and a back to basics. It deals with the nature of buyers’ minds and how the buying process can be influenced. It works integrated with the unicist segmentation model that provides the description of the prospects or clients. You will be able to organize the marketing mix using objects that allow reproducing the model globally or locally and improving it by just changing the objects that need to produce better result. You will be surprised by the diagnoses you can do using this model and how simple their implementations are. |
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| This is a self-administrated program developed by The Unicist Corporate University. It includes: • Unlimited use of an audiovisual (streaming) for three months • Unlimited use of the e-book in the virtual library for three months • The development of an application exercise with feedback • Participation in users' blogs • Helpdesk • Optional monthly live clinics (webconference) • A diploma Audiovisual Peter Belohlavek’s lecture on Maximal Strategies in Unicist Marketing Mix opens a new approach to develop market and produce sales. The integration of marketing mix and sales techniques is one of the characteristics of the Unicist Object Driven Approach. But the other relevant characteristic is that each element of the marketing mix is considered as an object. It uses the drivers to produce results, the catalysts to accelerate marketing process and the entropy inhibitors to stabilize results and develop the customer relationship management. This approach, integrated with the unicist segmentation model, will empower your marketing and growth activities. |
e-book In the R&D e-book you will find a synthesis to approach Unicist Marketing Mix technologies. Content Market structures The Natural Structure of Marketing Mix Developing markets Different markets require different marketing mixes The Nature of Distribution Types of Distributors Taxonomy to assemble a distribution network The Nature of Advertising Advertising as a means to arouse interest Product Prospect’s participation Impact as an advertising driver The conscious impact Subliminal impact The Nature of Promotion Bystanding Activity Referential Activity Belonging Activity Experiential Activity Ontology of the promotion in action Promotion Taxonomy The Nature of the Link Taxonomy of the link management The Nature of Price Price Elasticity of Demand Special Sales’ Buyer Worthiness Buyer Affordability Buyer Economical Buyer Taxonomy of the price management The Nature of the Product (use value) Ontology of the Use Value Taxonomy of the Use Value The Unicist Approach |
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