This is a self-administrated program developed by The Unicist Corporate University.
It includes:
• Unlimited use of an audiovisual (streaming) for three months
• Unlimited use of the e-book in the virtual library for three months
• The development of an application exercise with feedback
• Participation in users' blogs
• Helpdesk
• Optional monthly live clinics (webconference)
• A diploma
Audiovisual
Peter Belohlavek’s lecture on Maximal Strategies in Unicist Marketing Mix opens a new approach to develop market and produce sales. The integration of marketing mix and sales techniques is one of the characteristics of the Unicist Object Driven Approach. But the other relevant characteristic is that each element of the marketing mix is considered as an object. It uses the drivers to produce results, the catalysts to accelerate marketing process and the entropy inhibitors to stabilize results and develop the customer relationship management. This approach, integrated with the unicist segmentation model, will empower your marketing and growth activities.
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e-book
In the R&D e-book you will find a synthesis to approach Unicist Marketing Mix technologies.
Content
Market structures
The Natural Structure of Marketing Mix
Developing markets
Different markets require different marketing mixes
The Nature of Distribution
Types of Distributors
Taxonomy to assemble a distribution network
The Nature of Advertising
Advertising as a means to arouse interest
Product
Prospect’s participation
Impact as an advertising driver
The conscious impact
Subliminal impact
The Nature of Promotion
Bystanding Activity
Referential Activity
Belonging Activity
Experiential Activity
Ontology of the promotion in action
Promotion Taxonomy
The Nature of the Link
Taxonomy of the link management
The Nature of Price
Price Elasticity of Demand
Special Sales’ Buyer
Worthiness Buyer
Affordability Buyer
Economical Buyer
Taxonomy of the price management
The Nature of the Product (use value)
Ontology of the Use Value
Taxonomy of the Use Value
The Unicist Approach |