This open program will give you an approach to see the marketing processes integrated with the selling actions, no matter if they are real, virtual, active or passive. The Unicist Standard opens a new way to see the marketing actions that, integrated with the unicist marketing mix, provokes a segmented successful approach to influence the buyer’s mind.
Using unicist object driven technologies you will be able to see business aspects you never saw and to develop solutions that were not possible before. The ontology based technologies are necessary to unveil the nature of problems to develop simple solutions.
This is a self-administrated program developed by The Unicist Corporate University.
It includes:
• Unlimited use of an audiovisual (streaming) for three months • Unlimited use of the e-book in the virtual library for three months • The development of an application exercise with feedback • Participation in users' blogs • Helpdesk • Optional monthly live clinics (webconference) • A diploma
Audiovisual
Peter Belohlavek’s lecture on “Unicist Object Driven Marketing” is an approach to the buyer’s mind based on the emulation of nature. Market competition happens within the mind of those who decide to buy. Institutional buying processes are more complex but they also happen in the mind of the deciders. The unicist marketing approach emulates the market in the mind of the potential buyers in order to understand the steps that have to be followed to influence the buying action. This technology uses objects and virtual or real subjects to influence buyers. These objects need to be designed as drivers, catalysts and entropy inhibitors in order to influence the market.
e-book
In the R&D e-book you will find a synthesis to approach Unicist Object Driven Marketing.
Content The Natural Structure of Marketing Mix
Developing markets
Distribution
Communication
Product
Price
Different markets require different marketing mixes
Unicist Ontology of Object Driven Marketing
Object Driven Marketing of rational products / services
Object Driven Marketing of ethical products and services
Object Driven Marketing of impulsive buying
Learning to manage real problems
Complex Problem Solution Process - Global physical framework
for unicist reflection
Applications of the Unicist Object Driven Approach